When it comes to orthodontic care, one of the first decisions families face is whether to see a local, privately owned orthodontist or a corporate chain practice. While both provide braces and aligners, there are meaningful advantages to choosing a family-owned orthodontic office.
Personalized Care and Dedicated Attention
Independent orthodontists often place a strong emphasis on truly personalized care. Because they build long-term relationships within their communities, they get to know patients not just as cases, but as people. This results in treatment plans carefully tailored to each patient’s unique needs, fostering trust and better long-term results.
Research shows that patient-centered care—common in smaller, independent practices—improves satisfaction, treatment outcomes, and overall well-being (PubMed Central, BioMed Central).
Familiarity and Consistency of Care
Seeing the same orthodontist throughout the course of treatment fosters a sense of familiarity and continuity, especially comforting for younger patients. At a local practice, you’re likely to see the same orthodontist and team throughout your entire treatment. This consistency is especially reassuring for children and teens, who benefit from familiar faces and routines. Local orthodontists are rooted in their communities, providing a sense of stability and reliability that may not be as evident in corporate-owned practices.
Corporate chains, by contrast, may experience higher turnover and rotating doctors. A consistent team not only strengthens doctor-patient relationships but also ensures seamless communication and behind-the-scenes coordination for smoother treatment.
Orthodontists and staff who feel that their practice is aligned with patient needs report higher morale and job satisfaction, which translates to a more positive and empathetic patient experience. This also leads to a consistent care team. Consistent staff, a common feature of smaller practices, allows staff to get to know patients personally and coordinate care seamlessly behind the scenes.
Quality Focus
Unlike corporate-owned practices where multiple orthodontists may rotate through various locations, local orthodontists offer a consistent and reliable point of contact throughout the treatment journey.
Corporate offices may operate under business goals and quotas, potentially compromising the quality of care or rushing treatment plans to meet business objectives. In contrast, local orthodontists prioritize patient well-being over corporate targets, providing a more patient-centric experience focused on achieving the best possible treatment outcomes.
Deep Community Connection
Family-owned, private orthodontic offices are deeply rooted in their towns and cities. They sponsor school events, support local nonprofits, local organizations, and show up at community gatherings. Choosing a local orthodontist doesn’t just benefit your smile—it supports the vitality of your neighborhood and keeps resources within your community.
Emphasis on Individualized Treatment
Independent orthodontists have the flexibility to develop their own treatment philosophies and approaches based on their expertise and patient preferences. They are not bound by corporate protocols or quotas, allowing them to focus solely on delivering the highest quality of care without external pressures. An independent practice is more able to create individualized, comprehensive care plans that address the patient’s overall health needs needs.
Enhanced Doctor-Patient Relationship
Local orthodontists dedicate more time and attention to building strong doctor-patient relationships. Patients often feel valued and respected as individuals rather than mere numbers in a corporate system. This close rapport fosters open communication, trust, and mutual respect, creating a supportive environment conducive to successful treatment outcomes.
The Bottom Line
In conclusion, while corporate-owned orthodontic chains may offer some conveniences, choosing a local orthodontist that operates independently provides unparalleled benefits in terms of personalized care, continuity, accessibility, community engagement, treatment philosophy, and doctor-patient relationships. When you choose a local orthodontist, you’re not only investing in your own health—you’re investing in the strength and well-being of your community.
Local Zionsville Orthodontist
Dr. Danielle Godley, an expert orthodontist at Godley Family Orthodontics, embodies the epitome of personalized patient care, dedication, and community involvement. With a passion for providing personalized treatment and modern care, Dr. Godley ensures each patient receives the highest quality of care tailored to their unique needs.
Beyond the office, Dr. Godley actively gives back and supports local schools, organizations, and community initiatives across Zionsville, Carmel, Whitestown, Lebanon, and Indianapolis. She is a mom, wife, and arts-and-crafts enthusiast who is as committed to her community as she is to her patients’ smiles. Through her commitment to both her patients and her community, Dr. Danielle Godley sets an example of a local Zionsville orthodontist dedicated to making a positive impact in the lives of others.
